Goal: Bring together the superiority of Cottonelle Flushable Wipes experiences and realization that baby wipes are clogging sewers and wastewater plants, not Flushable Wipes, to deliver the first meaningful sales and equity growth in years to come.

Solution: Tap into the production expertise of Group Nine’s Brand Shop to create white label assets and tell a compelling brand narrative that align superiority of product through a multipart video series during Earth Day timing.

Platforms: Facebook watch

Timing: ​Q2-Q3 2019

Revenue: ​High six figure program

Results: ​ ​Increase in brand attachment and purchase intent due to Millward Brown study.