Goal: ​ Showcase the diversity and people behind the technology of AT&T

Solution: ​ Tap into the production and storytelling expertise of Group Nine’s Brand Shop to create meaningful narratives around military, family and diversity through a multipart video series.

Platform: Facebook Watch

Timing: ​Q3-Q4 2018

Revenue: ​Seven figure program

Result: ​Increase in brand attachment and corporate reputation of AT&T due to Millward Brown study.