Goal: To build brand awareness and increase purchase intent for Hunt’s Ketchup

Solution: Created a comedian-hosted series called “The Hunt” where we took the Thrillist audience on a journey to find the best local hangouts around the country. We profiled favorite local spots and went behind the scenes with the staff and generations of customers who live and breathe the famous dishes.

Timing: Q3 2019

Revenue: High six figure program

Result: Above benchmark performance for both engagement and video completions. Positive audience reaction. They were highly engaged with all custom videos, complimenting Hunts ketchup and sharing opinions of the famous items featured in the videos.