Gawker Media Brand Programs
Brand partnerships including Intel, HP and Blackberry with revenue in excess of $2.5MM
Timing: 2012-2013
Intel
Intel-Inspired Ultrabook Shooting Challenge
The Intel-Inspired Ultrabook Shooting Challenge aligned with Gizmodo’s popular editorial Shooting Challenge feature to bring the Ultrabook’s creative, unparalleled power to life. Studio@Gawker’s documentary team followed six professional photographers to diverse locales, each armed with an Intel-powered Ultrabook as they answered Gizmodo’s Shooting Challenges.
The resulting series told the story of how each photographer used the Intel- powered Ultrabook to enhance their creative process to produce stunning work, culminating in a SoHo Gallery event.
Revenue: Seven figure program
State Farm
A Better State of Living
Studio@Gawker brought in experts, including everyone's favorite Science Guy, to author original content on topics ranging from productivity and party planning to travel and fantasy football, reaching readers across verticals on topics that are relevant to their interests.
Within each article, these informed personalities engaged with readers to discuss each topic further, bringing them to a Better State of Living.
Revenue: Seven figure program
Virgin Mobile
We developed a 3 part content series designed to help our readers “Retrain Your Brain” from 2 year phone plans to going month to month. Focusing on the passion points of fashion and technology, we developed content that drove value to our readers and “lean in” moments for the Virgin Mobile brand.
Revenue: Six figure program
